Ski Magazine


Vibrant colors or black and white? Snowsport trends in 2020

We visited this year's sports trade fair ISPO in Munich and took a look at the new fashion trends in the world of winter sports. Good news: There is something for everyone!

Striking looks with bright colors, patterns and extraordinary material mixes could be found in abundance at the fair, as well as the exact opposite - black and white combinations. More restrained colors and patterns were also displayed. The classic blue-and-red combination was especially popular. Check out our photo gallery to find out what trends you can expect next season.

If it's gaudy colors and prints you're looking for, Sportalm Kitzbühel is just the right brand for you.

Bright colors like orange and pink dominate Bogner's collection as well.

>> More products by Bogner Fire and Ice


Spyder's 2020 Women's winter collection features colorful green and pink elements. Men don't need to worry though, as the American brand designed their products very colorfully as well.

>> Spyder's new collection

While not quite as shrill, Patagonia's collection is refreshingly colorful too.

>> More Patagonia products

Although completely white, Helly Hansen's W Sapporo Fringe Stretch Jacket is quite an eye-catcher.

>> More Helly Hansen products

Italian brand Colmar preferred a simple black-and-white look instead of colorful designs.

>> Check out Colmar's current collection

Ziener also believed in black-and-white fashion, as their new Women's collection shows.

At first sight, the Aerismo Jackorak MPC Extreme by Tenson continues the line of colorless fashion. However, the zipper at the back hides a colored segment. It expands the jacket, allowing the wearer to easily fit a back protector underneath. The Jackorak is among the 2020 ISPO AWARD winners.

>> See all winners of the 2020 ISPO AWARDS

Schöffel's purely black ski outfit comes with a brand new technology: INTELLITEX® Heat warms both jacket and pants. The heating elements located in the thigh and back areas are activated via a button and can be set to three different heat levels. On cold days, the technology offers comfort as well as protection and an improvement of performance. When muscles are warm, they are stronger and less prone to injury.

>> More Schöffel products

The black-and-white combination can also be observed in the new Jack Wolfskin collection.

Of course, there is also a middle path between brightly colored and black-and-white. Bergans of Norway's ski collection, for example, features mostly blue and red hues.

>> More products by Bergans of Norway

Marmot displays a combination of blue and red as well. The Californian brand introduced their new WarmCube technology. The unique down chamber construction insulates and warms the wearer while providing a good fit at a low volume.

>> see more Marmot products

Swedish brand Elevenate included red-and-blue combinations into their collection as well.

>> Elevenate ski wear

Scott's ski touring outfit is dominated by various shades of red.

>> Find more Scott products at the ski outdoor shop

Swiss brand Mammut prefer shades of blue. Blue and orange have been the Mammut Extreme Line's characteristic colors since the 90's.

>> More Mammut products

Blackyak combined a strong yellow and a more restrained brown hue with its Barzona BC Jacket. The matching Amrit BC pants were awarded the Gold Winner trophy at the 2020 ISPO AWARDS.

>> More products by Blackyak

Sustainability was a big topic at the ISPO 2020 in Munich. Especially the brand Picture highlighted the problem of resource wasting. Picture – and many other outdoor brands – use recycled materials for their products.

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