4 FRNT is a specialist for freeride and freeski models. The young company was founded in 2002 by Matt Strebenz, a pro skier, in the winter sports metropolis of Salt Lake City (Utah, USA). Skis, poles, bindings and clothing are all sold in over 30 countries worldwide under the 4 FRNT brand.
All products are made with the utmost care and attention to detail: During the entire design and development process, 4 FRNT works closely with a team of professional skiers. The products that this approach gives birth to have made a substantial impact on the development of the freeski movement.