Californian ski manufacturer Armada was founded in 2002 by a group of professional skiers (Tanner Hall, JP Auclair, JF Cusson, Julien Regnier and Boyd Easley) as well as the ski and snowboard photographer Chriss O´Connel. The brand has carved out a real name for itself in the freeride scene in the time since.
The company maintains a European office in Switzerland and sells its products in over 40 countries worldwide. Armada views itself as a family of athletes, designers, engineers and artists who have come together to combine technical expertise with extravagant design. The company expertly realises its vision in all its products, from skis and poles to its full clothing line.