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Lift Ticket Gift for Davos Klosters Hotel Guests

Destination Davos Klosters is starting the next winter season with a surprise. In the early season, hotel guests will receive the gift of a Davos Klosters Mountains lift ticket for every overnight stay.

The campaign is intended to attract more early-season guests to Davos Klosters and to better utilize the mountain transport facilities and hotels. Marika Zanoletti, Marketing Manager at Davos Klosters Mountains sums up the strategy: “We also want to give our guests positive and exhilarating experiences at the beginning of the season so they come back to us again. All hotels in the destination can take part in the “Skipass Gift” campaign if they are open during the entire season (Davos hotels from 26.11. to 19.12 and Klosters hotels from at least 3.12. to 19.12.) and agree to cooperate with Davos Klosters Mountains (DKM). In return, the DKM will provide a snow guarantee for Jakobshorn and the Parsenn region. At the beginning of winter the mountain rail & cableways and the Davos Destination Organisation DDO will co-launch a publicity campaign in the Swiss Mittelland and southern Germany. The partner hotels will inform regular guests of the “Lift Ticket Gift” via flyers and mailings.” At present 26 hotels from Davos and 13 hotels from Klosters support and participate in the campaign.

 Excellent teamwork makes this possible

The idea for the winter campaign “Lift Ticket Gift” has emerged from positive experiences with the Davos Klosters Inclusive summer offer. “We got together and discussed how we could prepare a unique offer for the winter launch on this basis,” said Reto Branschi, Director of the Davos Destinations Organisation. “Such special offers are only possible thanks to close and excellent teamwork between us, Davos Klosters Mountains and the hotels in Davos and Klosters.” Davos Klosters is opening the skiing resort as one of the first regions in Switzerland.
created on 7 Nov 2010

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